Think Dutchess Magazine

Ashworth Creative has created economic development marketing for Dutchess County in New York’s Hudson River Valley since 2015. We branded Think Dutchess Alliance for Business including logo, print advertising, leave-behind marketing materials, vertical marketing and most recently created an 84-page magazine in 2020. The magazine showcases business growth, economic development support, demographics and the business environment that has encouraged companies such as Amazon, Gap, IBM and others to locate in Dutchess County. Ashworth designed a consistent visual and typographical theme and interviewed and wrote the vast majority of stories for the magazine.
The magazine is intended to present the sweep of opportunity that Dutchess County offers to incoming businesses and support for existing businesses. The area has both agricultural and artisanal businesses, is home to IBM Q Quantum Computing, has world renowned educational institutions such as Vassar, Marist, Bard and Dutchess Community Colleges, and has opportunities for industry, services and hospitality. The magazine demonstrates the quality of life, employment options and tourism attractions throughout the area and offers the reader substance as well as style.