MUSE Platinum

China

2021

IKEA BESTÅ Series TV Storage

Entrant Company

CT.LAB

Category

Experiential & Immersive

Client's Name

IKEA

Sub-Category

In-Store Experiences

CT.LAB provides a digital experience design for IKEA BESTÅ series. In this project, we include unique scenes in digital experience design to show features of BESTÅ. CT.LAB analyses special groups of people (living single, living together and living with children) then designs unique scenes for them to show BESTÅ series is various in styles and it provides free combinations for a wide range of customers. To highlight BESTÅ's feature of free combination, the area invites customers to combine their dream TV storage on touch screen and the combination outcome is projected on a real TV storage at a ratio of one to one. In response to IKEA's concept of life, CT.LAB's design improves customers' sense of experience in retail store, by engaging people to imagine their dream product and visualising their imagination.

Credits

Interaction Designer
He Weiming
Illustrator, Animation Designer
Gao Yishu
Experience Designer, Animation Designer
Zhang Fan
Project Manager
Lu Qingyi
Design Director
Zhang Peiding
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