MVM Edison 2020 Startup Competition

The 2020 campaign has two objectives: promote the upcoming Edison Startup Competition and also have a brave creative idea that shows that the brand understands this specific world. We needed a special insight that this group of people understands more than any other: for most people failure is the end of the process, it's a negative and avoidable scenario. But for innovators, failure is the exact opposite because they understand that this is the only way to exceptional ideas.