MUSE Silver

2021

Inspire the Future

Entrant Company

SAP

Category

Website - Microsite

Client's Name

Country / Region

United States

The idea for “Inspire the Future” took root early in Spring 2020 as we gathered on Zoom/Teams/Skype calls and remarked about the overwhelming number of e-mail subject lines and social media posts that were based on negative, fear-based messages. We were desperately seeking stories of hope and inspiration to look beyond the moment and imagine better days ahead.

One day, a colleague shared an inspiring story of her little nephew. Just seven years old, Abe had written a letter to his best friend, Eli. Consisting of 21 words and written in pencil on a sheet of paper torn from a spiral-bound notebook, he implored Eli to “stay safe and wash his hands,” in hopes that they could play soon.

But it didn’t stop there.

Not only did Eli reply telling Abe that he missed him, but he also included a drawing of a new “rocit” he’d built with 837 Lego® “pecis.”

The story about the innocent, heartfelt exchange between two young boys who found a way to communicate in a simple way, with words and pictures, created an emotional response that inspired our team. And so it began.

Credits

Senior Marketing Director / SAP
Ginger Shimp
Global Lead Industry Marketing / SAP
Aswin Mannepalli
Strategic Initiatives and Communications Industries Lead / SAP
Julie Stoughton
Vice President Industry Marketing / SAP
Michelle Schooff
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