MUSE Silver

2021

Faces of French

Entrant Company

Matchfire

Category

Outdoor Advertising - Billboard

Client's Name

French Hospital

Country / Region

United States

French Hospital Medical Center in San Luis Obispo, California is going beyond to bring their community, Your New French Hospital. Your New French Hospital will revolutionize the physical campus and advance health care in San Luis Obispo County.

This incredible undertaking which is funded by the Beyond Health campaign will transcend the facility into the hospital of the future, far exceeding the needs and expectations of their growing community through advanced technologies, highly skilled personnel, and a new state-of-the art facility.

French Hospital recognizes the immediate need to grow with their community’s ever-changing health care demands which became even more apparent as COVID-19 swept across the globe. It was clearer than ever that the Beyond Health campaign was critical to the future of the San Luis Obispo community.

In the midst of COVID-19 we helped them launch the Faces of French campaign. The campaign highlights the people making the Beyond Health campaign possible. We took a human-centered approach to this and made the photography the star of the show highlighting doctors, nurses, staff, and donors.

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