MUSE Gold

United States

2021

Idemitsu Brand Campaign

Entrant Company

The JRT Agency

Category

Advertising

Client's Name

Sub-Category

Online AD (Single)

With a limited media budget, Idemitsu needed to increase brand awareness and communicate new product messaging to drive e-commerce sales. JRT needed to get the right message to the right audience with creative digital media. A custom digital campaign with strategic SEO, programmatic banners, and interactive Facebook and Instagram ads were laser-targeted and re-targeted. Engagement drove to a unique landing page with a streamlined shopping experience. The entire campaign used dynamic search and was measured using a live analytics dashboard to supply analytic reports. In four weeks we delivered: • 21,678,027 impressions • 1,275% increase in site traffic • 5,400+ shopping clicks/content interactions • Estimated 422,000 social media ad recall

More Gold Winners
2021
United States

Entrant Company

The Creative Bar

Sub Category

Social Media Campaign

2021
United States

Entrant Company

Elevation

Sub Category

Nonprofit

2021
Canada

Entrant Company

SUPRE

Sub Category

Educational

2021
United States

Entrant Company

SAP

Sub Category

Podcast