Idemitsu Brand Campaign

With a limited media budget, Idemitsu needed to increase brand awareness and communicate new product messaging to
drive e-commerce sales. JRT needed to get the right message to the right audience with creative digital media. A custom digital campaign with strategic SEO, programmatic banners, and interactive Facebook and
Instagram ads were laser-targeted and re-targeted.
Engagement drove to a unique landing page with a
streamlined shopping experience.
The entire campaign used dynamic search and was
measured using a live analytics dashboard to supply
analytic reports.
In four weeks we delivered:
• 21,678,027 impressions
• 1,275% increase in site traffic
• 5,400+ shopping clicks/content interactions
• Estimated 422,000 social media ad recall