2021

Prototype Innovation Video Series

Entrant Company

Mountain View Group, Ltd.

Category

Video - Food & Beverage

Client's Name

CP Kelco

Country / Region

United States

CP Kelco creates nature-powered product ingredients and applications. This past year, they launched a virtual test kitchen so that customers could explore their innovative solutions. A centerpiece of the virtual experience was a series of 12 prototype “recipe” videos. Each video featured a CP Kelco subject matter expert providing the narrative. These segments with the global SMEs were recorded virtually. Those on-camera segments were then married with graphic illustrations that provide compelling and dynamic visuals to reinforce key messages and give the series a unique look and feel.

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