2021
Entrant Company
Category
Client's Name
Country / Region
The Vodacom Super Rugby Season for 2020 saw the tournament partner with Marvel to give the tournament a super hero feel and to celebrate the rugby players who display superhuman feats on the field. The four South African teams took on alter egos for the season with the Vodacom Bulls being inspired by Captain America, the DHL Stormers identifying with Thor, the Cell C Sharks representing Black Panther and the Emirates Lions showcasing Spider-Man.
Openfield and Fixer identified prominent players from each of the four teams and produced animated images and moving GIFS to enhance rugby fans' experience of the tournament on social media.
The use of the animations saw spikes in social media engagement and overall interest in the Vodacom Super Rugby tournament.
Credits
Entrant Company
Parnaso
Category
Video - Consumer Product / Services
Country / Region
Spain
Entrant Company
重庆王双企业形象设计有限公司
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
UP THERE, EVERYWHERE International AB
Category
Event - Virtual Event (NEW)
Country / Region
Sweden
Entrant Company
Concepts, Inc.
Category
Experiential & Immersive - Community (NEW)
Country / Region
United States