MUSE Gold

2021

Cargill Nutrena ProForce Relaunch Campaign

Entrant Company

Yamamoto Agency

Category

Integrated Marketing - Product Branding

Client's Name

Cargill Nutrena

Country / Region

United States

PROFORCE CAMPAIGN
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Brenna Ruiz
Copywriter
Drew Coveyou
Art Director
Meky Wong
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
Studio
Stephanie Hiatt
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