2021
Cargill Nutrena ProForce Relaunch Campaign
Entrant Company
Yamamoto Agency
Category
Integrated Marketing - Product Branding
Client's Name
Cargill Nutrena
Country / Region
United States
PROFORCE CAMPAIGN
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.
Credits
Entrant Company
Parnaso
Category
Advertising - Newspaper AD (Single)
Country / Region
Spain
Entrant Company
ampersand.studio
Category
Event - Event / Other___
Country / Region
Luxembourg
Entrant Company
Just Add Video
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Ivanti
Category
Corporate Identity - Promotions
Country / Region
United States