2021
Cargill Nutrena ProForce Relaunch Campaign
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Yamamoto Agency
Category
Integrated Marketing - Product Branding
Client's Name
Cargill Nutrena
Country / Region
United States
PROFORCE CAMPAIGN
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.
Credits
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Zulu Alpha Kilo
Category
Branded Content - Non-Profit (NEW)
Country / Region
Canada
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EightySeven
Category
Corporate Identity - Brand Identity
Country / Region
United States
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The Fource Group
Category
Advertising - Online AD (Campaign)
Country / Region
United States
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Standard Black
Category
Outdoor Advertising - Billboard
Country / Region
United States