2021
Cargill Nutrena ProForce Relaunch Campaign
Entrant Company
Yamamoto Agency
Category
Integrated Marketing - Product Branding
Client's Name
Cargill Nutrena
Country / Region
United States
PROFORCE CAMPAIGN
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.
Credits
Entrant Company
Miller Maxfield, Inc.
Category
Video - Nonprofit
Country / Region
United States
Entrant Company
Merry Go Round Inc.
Category
Video - TV Ad
Country / Region
Taiwan
Entrant Company
Advantages
Category
Website - Business to Business
Country / Region
United States
Entrant Company
Greystone
Category
Website - Best User Experience
Country / Region
United States