2021
Cargill Nutrena ProForce Relaunch Campaign
Entrant
Yamamoto Agency
Category
Integrated Marketing - Product Branding
Client's Name
Cargill Nutrena
Country / Region
United States
Gallery
About The Entry
PROFORCE CAMPAIGN
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.
Credits
Entrant
Mountain View Group, Ltd.
Category
Video - Public Service & Activism (NEW)
Country / Region
United States
Entrant
Microverse Studios
Category
Video - Medical
Country / Region
United States
Entrant
Parnaso
Category
Video - COVID-19-Related (NEW)
Country / Region
Spain
Entrant
Plenty More
Category
Marketing & Promotional - Character Design
Country / Region
Argentina