MUSE Gold

2021

World Cleanup Day

Entrant Company

LinkupDigital

Category

Website - Nonprofit

Client's Name

Let's Do It! Germany, World Cleanup Day 2021

Country / Region

Germany

Every year, pollution of the oceans and land surfaces grows. World Cleanup Day takes place once a year in September and calls on millions of participants to collect trash and make a statement against pollution.

For World Cleanup Day 2021 in Germany, we developed a comprehensive redesign a few months before the launch.

The website aims to raise awareness of the immense litter problem and encourage participants to join a cleanup or organize one themselves.

On September 18, 2021, nearly 190000 people participated in Germany alone.
At the places where the participants live, groups are formed to collect trash from streets, squares or natural areas. The trash is piled up at a collection point and later taken away by the municipal waste disposal company.
In 2020, 11 million people worldwide in more than 160 countries participated in World Cleanup Day and sent a strong signal for a clean, healthy and plastic waste-free environment through their Cleanups (waste collection campaigns).

In Germany, World Cleanup Day is organized by the non-profit association Let's Do It! Germany.

Credits

Design
Humberto Gregorio
Development
Anne-Mieke Bovelett
Development
Ankush Mittal
Project leader
Holger Holland
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