MUSE Platinum

United Kingdom

2021

Clinique Laboratories

Entrant Company

Holition

Category

Experiential & Immersive

Client's Name

Clinique

Sub-Category

360 Video

Beauty Lab, made Even Better™. Three virtual labs. Three powerful serum technologies, combined to create Clinique's first beauty metaverse: Clinique Laboratories. To launch their latest innovation in skincare-driven makeup, global beauty brand Clinique collaborated with award-winning London-based creative innovation studio, Holition to launch an e-commerce first programme that will introduce its all-new Even Better Serum Clinical Foundation (EBCF), the first foundation powered by three serums technologies, through a digital format that would transcend the limitations imposed by COVID-19. Multiple hotspots, one platform - all combined to create Clinique Laboratories: a virtual space that offers an interconnected, yet individualised experiential trip inside Clinique’s multiverse - a world-first in the realm of beauty retail experiences. Within the experience, users can virtually interact with multiple hotspots in 360, created entirely through computer-generated graphics, each designed to trigger various edutainment content alongside technologies such as augmented reality, AI, diagnostics, live chat + tutorial sessions to showcase Clinique’s legacy and scientific expertise, using sensorial + artistic cues to deliver an immersive and engaging brand experience. Its main features empower users to: Learn about the science behind the newest innovation in skincare driven makeup through Clinique expert videos. Discover their perfect shade through virtual Skin School consultations and augmented reality with Clinique Clinical Reality™ and Foundation Finder, powered by Clinique’s Shade-Match Science. Explore the possibilities of their newest high-performance, skin-perfecting foundation through one-on-one live make-up tutorial sessions with Clinique Consultants. A true trailblazer in the realm of personalised experiences, Clinique Laboratories is an immersion into an entirely new touchpoint, inviting consumers to discover, learn, and shop Clinique’s iconic beauty and skincare products, unlike any other brand in the world, with functionalities that offer a seamless experience that is accessible anytime, across any device. As an extension of the physical retail experience, Clinique Laboratories offers a highly-engaging brand touchpoint that celebrates the natural human desire to discover, learn, and explore while giving consumers the ability to learn about Clinique’s new foundation in an experiential world. This is not just skincare reimagined - it’s RETAIL reimagined.

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