2021
Breaking the cycle of bad asthma behaviours
Entrant Company
W2O Group
Category
Video - Medical
Client's Name
AstraZeneca
Country / Region
United Kingdom
In asthma, overuse of blue reliever (SABA) inhalers is a systemic and dangerous problem. Global guidelines no longer recommend SABA-only treatment for asthma. Three or more SABA inhalers a year can increase a patient’s risk of mortality.
W2O’s disruptive creative emerged from the simple idea that blue reliever inhalers are controlling lives. The hero film tells the cautionary tale of Tiffany Taylor, a lady who became too attached to her reliever inhaler. Brothers Grimm-inspired narration, coupled with a hauntingly disorientating sci-fi image sequence brings the dystopian future of asthma care to life.
Entrant Company
Lupine Creative
Category
Social Media - LGBTQ+ (NEW)
Country / Region
United States
Entrant Company
Natural Selection
Category
Video - TV Ad
Country / Region
United States
Entrant Company
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Category
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Country / Region
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Entrant Company
Lounge Group
Category
Advertising - Magazine AD (Campaign)
Country / Region
Hungary