2021
Breaking the cycle of bad asthma behaviours
Entrant
W2O Group
Category
Video - Medical
Client's Name
AstraZeneca
Country / Region
United Kingdom
In asthma, overuse of blue reliever (SABA) inhalers is a systemic and dangerous problem. Global guidelines no longer recommend SABA-only treatment for asthma. Three or more SABA inhalers a year can increase a patient’s risk of mortality.
W2O’s disruptive creative emerged from the simple idea that blue reliever inhalers are controlling lives. The hero film tells the cautionary tale of Tiffany Taylor, a lady who became too attached to her reliever inhaler. Brothers Grimm-inspired narration, coupled with a hauntingly disorientating sci-fi image sequence brings the dystopian future of asthma care to life.
Entrant
FCB Health New York, An IPG Health Company
Category
Video - TV Ad Campaign
Country / Region
United States
Entrant
No Fixed Address
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Canada
Entrant
Reklam5 Digital Agency
Category
Website - Professional Services
Country / Region
Turkey
Entrant
Hoonigan Industries
Category
Branded Content - Auto & Auto Services (NEW)
Country / Region
United States