2021
Entrant Company
Category
Client's Name
Country / Region
In asthma, overuse of blue reliever (SABA) inhalers is a systemic and dangerous problem. Global guidelines no longer recommend SABA-only treatment for asthma. Three or more SABA inhalers a year can increase a patient’s risk of mortality.
W2O’s disruptive creative emerged from the simple idea that blue reliever inhalers are controlling lives. The hero film tells the cautionary tale of Tiffany Taylor, a lady who became too attached to her reliever inhaler. Brothers Grimm-inspired narration, coupled with a hauntingly disorientating sci-fi image sequence brings the dystopian future of asthma care to life.
Entrant Company
Havas Lynx
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United Kingdom
Entrant Company
Freelance
Category
Branded Content - Fashion & Beauty (NEW)
Country / Region
China
Entrant Company
adHOME Creative Inc.
Category
Website - Self-Promotion
Country / Region
Canada
Entrant Company
Savannah College of Art and Design
Category
Social Media - Education (NEW)
Country / Region
United States