2021
Breaking the cycle of bad asthma behaviours
Entrant Company
W2O Group
Category
Integrated Marketing - Social Media
Client's Name
AstraZeneca
Country / Region
United Kingdom
In asthma, overuse of blue reliever (SABA) inhalers is a systemic and dangerous problem. Global guidelines no longer recommend SABA-only treatment for asthma. Three or more SABA inhalers a year can increase a patient’s risk of mortality.
W2O’s disruptive creative emerged from the simple idea that blue reliever inhalers are controlling lives. The hero film tells the cautionary tale of Tiffany Taylor, a lady who became too attached to her reliever inhaler. Brothers Grimm-inspired narration, coupled with a hauntingly disorientating sci-fi image sequence brings the dystopian future of asthma care to life.
Entrant Company
One More
Category
Typography - Packaging / Product
Country / Region
China
Entrant Company
Kinetic
Category
Event - Corporate Event (NEW)
Country / Region
United States
Entrant Company
Trigger(House
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
United States
Entrant Company
AARP
Category
Marketing & Promotional - Brochure
Country / Region
United States