2021
Breaking the cycle of bad asthma behaviours
Entrant
W2O Group
Category
Integrated Marketing - Social Media
Client's Name
AstraZeneca
Country / Region
United Kingdom
In asthma, overuse of blue reliever (SABA) inhalers is a systemic and dangerous problem. Global guidelines no longer recommend SABA-only treatment for asthma. Three or more SABA inhalers a year can increase a patient’s risk of mortality.
W2O’s disruptive creative emerged from the simple idea that blue reliever inhalers are controlling lives. The hero film tells the cautionary tale of Tiffany Taylor, a lady who became too attached to her reliever inhaler. Brothers Grimm-inspired narration, coupled with a hauntingly disorientating sci-fi image sequence brings the dystopian future of asthma care to life.
Entrant
Circle Studio
Category
Branded Content - Content / Promotion (NEW)
Country / Region
Malaysia
Entrant
The MRN Agency
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant
Trigger(House
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
United States
Entrant
Multipleoutlet Productions & Charity Bids
Category
Video - Video / Others___
Country / Region
United States