Though the federal and state policy debate tends to dominate national discourse, local governments can in fact have tremendous influence over the lives of their residents. The problem many local leaders face, however, is not knowing what, of the many possible social programs, will have the most impact on their constituents. Driven to fix the economic mobility crisis, Results for America (RFA) connects city leaders to evidence-based programs and strategies they can leverage to create lasting change within their communities. Courtesy of the Economic Mobility Catalog (ECM), RFA can now publish and share those strategies online, significantly expanding the reach of their mission. A collaborative effort between Happy Cog and RFA, the ECM houses 200 evidence-based interventions that have proven to accelerate change on a local level. Working closely with policy experts and prospective users, we helped RFA organize, structure, and refine a vast content ecosystem stretching across interlocking topics such as education, youth development, justice, housing, and financial security. Interestingly, the content and interface actually evolved as one, as reading habits we observed during testing influenced the substance and presentation of the content. That iterative design and testing was critical to the product’s ultimate success. By involving client experts and potential users from concept through completion, the product immediately found its target audience. To quote one chief of staff to an influential congressman: “the best presentation of this kind of information I have ever seen.” A true labor of love, we look forward to the ECM’s continued growth and iteration.
D&GG Marketing Communications & Advertising
Media Kit / Sales Kit / Folder
Multipleoutlet Productions & Charity Bids
Mountain View Group, Ltd.