2021

Angel's Share

Entrant Company

Miami Ad School

Category

Student Submission - COVID-19-Related

Client's Name

Hennessy

Country / Region

Bulgaria

Bartenders have always been there for us. As listeners, friends, and at times even therapists. But now, they’re among those hardest hit by COVID-19 and need someone to be there for them.

“Angel’s Share” is the percentage of alcohol lost to evaporation. Hennessy will honor the ones who serve us by donating theirs.

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Credits

Copywriter

Nikolay Malchev

Art Director

Alejandro Gutierrez

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Corporate Identity

2021