2021
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Client's Name
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Fusion Care Group came to us with a goal of changing the way people approach mental health treatment. Their goal is to remove the stigma around mental health and provide an inviting and welcoming environment for their clients. They needed a way to portray that message through their website. The majority of mental health related websites tend to feel “institutional”, dark and not very welcoming.
We created a website that was clear on specific areas of treatment and one simple call to action always persistent on the website, “Get Started”. We chose light accent colors to visually pop and created an intake form that didn’t feel burdensome. We only focus on a small area with each screen on the intake form and leave it up to the visitor to give as little or as much information as they are comfortable with.
As much as the website is for their clients it is also geared towards attracting therapists. With purposeful pages and content that is just as warm and inviting as the client pages we carry a constant message of approaching mental health care differently across both fronts and unify the branding from every aspect.
Credits
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VSC
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Video - Technology / Science
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United States
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CBC Creative
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Integrated Marketing - Product Branding
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United States
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Klick Health
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Advertising - Magazine Cover
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Canada
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Charge Ahead Marketing
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Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States