MUSE Platinum

2021

A Virus that Kills Cancer

Entrant Company

Microverse Studios

Category

Video - Medical

Client's Name

Curigin

Country / Region

United States

Our civilization is learning to harness the very systems of life itself to cure a disease that has plagued mankind throughout history.
With advancements in genetic engineering, scientists have taken a harmful adenovirus and re-tooled it to only replicate within cells we want to destroy—specifically, cancer. Additionally, they’ve embedded within the virus tiny genes that disable some of cancer’s abilities to hide from the immune system and grow, potentially massively increasing the effectiveness of other therapies as well.
Curigin knew their technology was something special, and they tasked Microverse Studios with telling their story in a short film that could be deployed in multiple contexts to educate both investors and healthcare providers. Because it would reach a scientific audience, it had to be completely faithful to the facts, with all structures and cell types accurately represented down to the last atom. Because it would reach a nonscientific audience, it had to be captivating and familiar despite describing a completely alien world.

Credits

Creative Director/Microverse Studios
Cameron Slayden
More Platinum Winners
Integrated Marketing
2021
MUSE Advertising Awards - The adidas Outdoor Product Finder

Entrant Company

Reaktor Amsterdam

Category

Integrated Marketing - Integrated Mobile Experience

Country / Region

United States

Website
2021
MUSE Advertising Awards - Labeca London
Labeca London

Entrant Company

Reklam5 Digital Agency

Category

Website - Shopping

Country / Region

Turkey

Video
2021
MUSE Advertising Awards - Move Beyond Intelligence | McAfee Device-to-Cloud

Entrant Company

McAfee Brand Team

Category

Video - Motion Graphics

Country / Region

Australia

Integrated Marketing
2021
MUSE Advertising Awards - Subaru x Peacock's Punky Brewster

Entrant Company

NBCUniversal

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States