2021

"What if" Video Campaign

Entrant Company

Yamamoto Agency

Category

Strategic Program - Video Campaign

Client's Name

Analog Devices, Inc.

Country / Region

United States

ADI VIDEO CAMPAIGN
Our global brand campaign asked the big “What if?” questions Analog Devices, Inc (ADI) technology can help answer. The campaign launched in the U.S., Europe and Asia with video, digital, print and social. Each tactic told a story highlighting breakthroughs made possible by ADI: faster disease testing, enhanced electric vehicle batteries, connecting the most remote people, even making the world’s oceans drinkable.

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Credits

Chief Creative Officer

Grant Smith

Group Creative Director

Shawn Pals

Copywriter

Vince Koci

Copywriter

Drew Coveyou

Art Director

Chelsea Zipperer