MUSE Platinum

2021

"What if" Video Campaign

Entrant

Yamamoto Agency

Category

Strategic Program - Video Campaign

Client's Name

Analog Devices, Inc.

Country / Region

United States

About The Entry

ADI VIDEO CAMPAIGN
Our global brand campaign asked the big “What if?” questions Analog Devices, Inc (ADI) technology can help answer. The campaign launched in the U.S., Europe and Asia with video, digital, print and social. Each tactic told a story highlighting breakthroughs made possible by ADI: faster disease testing, enhanced electric vehicle batteries, connecting the most remote people, even making the world’s oceans drinkable.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Copywriter
Vince Koci
Copywriter
Drew Coveyou
Art Director
Chelsea Zipperer
Art Director
Meky Wong
Agency Producer
Kathy Awe
Project Manager
Teresa Hansen
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