MUSE Platinum

2021

U.S. Olympic & Paralympic Museum

Entrant Company

Gallagher & Associates

Category

Experiential & Immersive - Exhibition Experience

Client's Name

U.S. Olympic & Paralympic Museum

Country / Region

United States

While positioned as a global stage, the Olympics have provided a context for outstanding achievements for the United States and athletes at both the Olympic and Paralympic games. Those achievements needed to be celebrated and presented to audiences to preserve the legacies and stories of the athletes responsible. The newly completed 60,000-square-foot U.S. Olympic & Paralympic Museum (USOPM) in Colorado Springs, Colorado, does just that.

The gallery spaces, designed by G&A with the intent of blending immersive storytelling with architecture that matches the fluidity of Olympians in competition, work to present a captivating narrative that flows for the entirety of the visitor experience. The building, conceived by architects Diller Scofidio + Renfro, is inspired by the performative energy and grace of Olympic athletes.

The team envisioned a museum that genuinely reimagines what it means to be accessible and inclusive of all people. To do this required the highest level of collaboration between the design, fabrication, media, and interactive developers to create a seamless, personalized experience for all guests. Through an iterative design process, rapid prototyping, and diverse user testing groups, our team and partners set out to achieve a new benchmark for accessibility through the use of universal design.

This seamless experience is enabled through an RFID-powered badge. At onboarding, guests are asked to pre-select their usability settings. This digital fingerprint lives in the background of the experience and enables over 100 sensors throughout the Museum to respond and adapt to each person's unique preferences. Whether they arrive by wheelchair or on foot, sensors throughout the journey instantly react to their presence and adapt to their needs; thereby, allowing all visitors to fully enjoy and participate in ways they would not have been able to otherwise.

This experience connects us to our identity as athletes, as a nation, and as a people.

Credits

Project Architect
Diller Scofidio + Renfro
Architect of Record
Anderson Mason Dale
Exhibit Fabricator
CREO Industrial Arts
Media and Interactive Development
Centre Screen
Interactive Development
Kiss the Frog
Audio Visual Integrator
BBI Engineering
RFID System Design and Venue Intelligence
Stark RFID
Feasibility Study, Content and Artifact Curation
Barrie Projects
Lighting Design
Available Light
Accessibility Consultant
Institute for Human-Centered Design
Retail & Cafe Designers
RGLA
Acoustical Design and Technology
Arup
More Platinum Winners
Website
2021
MUSE Advertising Awards - Jo Malone Townhouse
Jo Malone London

Entrant Company

Holition

Category

Website - Beauty & Cosmetics

Country / Region

United Kingdom

Video
2021
MUSE Advertising Awards - GOOD THINGS. Film about Russian manufacturers

Entrant Company

Rivelty

Category

Video - Documentary

Country / Region

Russia

Experiential & Immersive
2021
MUSE Advertising Awards - Twivi
Twivi Media

Entrant Company

No Fixed Address

Category

Experiential & Immersive - Virtual Reality

Country / Region

Canada

Video
2021
MUSE Advertising Awards - THE WELL
TRIDEL

Entrant Company

PUREBLINK

Category

Video - Real Estate

Country / Region

Canada