2021

Security Health Plan

Entrant Company

Yamamoto Agency

Category

Strategic Program - Video Campaign

Client's Name

Security Health Plan

Country / Region

United States

SHP CAMPAIGN – HEALTH INSURANCE/MEDICARE
Security Health Plan (SHP), is a local health insurance organization that was being outpriced by behemoth national brands with much more name recognition. So we created a TV campaign to help SHP share what makes them better than those big brands: their dedication to each customer getting the best solution for their needs with insurance options tailored to them. It also all happened at a time when our nation was in the thick of COVID-19 lock downs and one of the most heated and divisive political campaigns in U.S. history, which is why this work celebrates our differences and unites us all under a common good.

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Credits

Chief Creative Officer

Grant Smith

Group Creative Director

Patrick Clifford

Copywriter

Desiree Bergquist

Art Director

Meky Wong

Agency Producer

Kathy Awe