MUSE Gold

United States

2021

Security Health Plan

Entrant Company

Yamamoto Agency

Category

Strategic Program

Client's Name

Security Health Plan

Sub-Category

Video Campaign

SHP CAMPAIGN – HEALTH INSURANCE/MEDICARE Security Health Plan (SHP), is a local health insurance organization that was being outpriced by behemoth national brands with much more name recognition. So we created a TV campaign to help SHP share what makes them better than those big brands: their dedication to each customer getting the best solution for their needs with insurance options tailored to them. It also all happened at a time when our nation was in the thick of COVID-19 lock downs and one of the most heated and divisive political campaigns in U.S. history, which is why this work celebrates our differences and unites us all under a common good.

Credits

Project Manager
Teresa Hansen
Agency Producer
Kathy Awe
Art Director
Meky Wong
Copywriter
Desiree Bergquist
Group Creative Director
Patrick Clifford
Chief Creative Officer
Grant Smith
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