2021

Poem

Entrant Company

DeVito/Verdi

Category

Video - Medical

Client's Name

BayCare Health System

Country / Region

United States

BayCare is creating a brand new health care model, whose foundation rests on recognizing and respecting each patient’s humanity; on displaying real compassion and real empathy; on meeting the needs of every community and every individual; and on providing quality care that is always available and easily accessible. Simply put, it’s a new prescription for the future of healthcare. What does it mean to be a caregiver? Emily Dickinson answers this in her untitled poem of kindness and compassion that leads with the line, “If I can stop one heart from breaking.” With a handful of words, she manages to capture what it means to dedicate your life to helping others.

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Credits

Copywriter

Mark Teringo

Copywriter

Emily Dickinson

Art Director

Scott Steidl

Executive Creative Director

Runo Hall

Chief Creative Officer

Sal DeVito