MUSE Silver

United States

2021

Poem

Entrant Company

DeVito/Verdi

Category

Video

Client's Name

BayCare Health System

Sub-Category

Medical

BayCare is creating a brand new health care model, whose foundation rests on recognizing and respecting each patient’s humanity; on displaying real compassion and real empathy; on meeting the needs of every community and every individual; and on providing quality care that is always available and easily accessible. Simply put, it’s a new prescription for the future of healthcare. What does it mean to be a caregiver? Emily Dickinson answers this in her untitled poem of kindness and compassion that leads with the line, “If I can stop one heart from breaking.” With a handful of words, she manages to capture what it means to dedicate your life to helping others.

Credits

Editor
Jon Rosen
Editor
Lee Schweninger
Talent
Marian Seldes
Barbara Michelson
Producer
Chief Creative Officer
Sal DeVito
Executive Creative Director
Runo Hall
Art Director
Scott Steidl
Copywriter
Emily Dickinson
Copywriter
Mark Teringo
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