MUSE Silver

2021

Poem

Entrant Company

DeVito/Verdi

Category

Video - Medical

Client's Name

BayCare Health System

Country / Region

United States

BayCare is creating a brand new health care model, whose foundation rests on recognizing and respecting each patient’s humanity; on displaying real compassion and real empathy; on meeting the needs of every community and every individual; and on providing quality care that is always available and easily accessible. Simply put, it’s a new prescription for the future of healthcare. What does it mean to be a caregiver? Emily Dickinson answers this in her untitled poem of kindness and compassion that leads with the line, “If I can stop one heart from breaking.” With a handful of words, she manages to capture what it means to dedicate your life to helping others.

Credits

Copywriter
Mark Teringo
Copywriter
Emily Dickinson
Art Director
Scott Steidl
Executive Creative Director
Runo Hall
Chief Creative Officer
Sal DeVito
Barbara Michelson
Producer
Talent
Marian Seldes
Editor
Lee Schweninger
Editor
Jon Rosen
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