MUSE Silver

2021

Beijing Gensyn Intellectual Property Agency Logo Design

Entrant Company

Gu Jin, Kairifu Consulting (Beijing) Co., Ltd

Category

Corporate Identity - Logos

Client's Name

Beijing Gensyn Intellectual Property Agency

Country / Region

China

This logo is abstractly evolved from the initial letter "G" from the enterprise's English name, it is consist of left and right abstract single quotation marks , which means smooth communication and consultation between enterprise and customers, We use "positive and negative shape" creative techniques and using hollow blue part and the right of single quotation mark to form a complete 3D shield modeling. The single quotation mark on the left is like a powerful hand gripping the shield, highlighting the industry characteristics of intellectual property protection, at the same time, the shield is like a smiling face, conveying the concept of service first. This logo is shaped by the outline of traditional Chinese seal, and use blue color symbolizes the vision of steady development of the enterprise.

Credits

Design Director
Gu Jin
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