Callaway MAVRIK AR

MAVRIK AR
Callaway Golf used A.I. (Artificial Intelligence) and Machine Learning to create the new MAVRIK line of drivers, fairway woods, hybrids and irons. This tech-influenced approach to a clubhead design and prototyping inspired the marketing team to tap into the power of AR (Augmented Reality) to demonstrate the new features and designs of the MAVRIK line.


Visualizing Product Features through the Power of AR
The MAVRIK line needed to visualize the A.I. and Machine Learning results in an easy and intuitive way to the customer.

In-Store Product Launch and Customer Activations
AR was integrated to support the product launch in over 1,200 stores where golfers shop – in-store signage and promotions were part of the product release. We utilized QR-Codes and messaging at various touchpoints in the store.

Signage at the front of the store entrance showcased the MAVRIK product along with the Trade-In Bonus promotion and a QR-Code marker on all of the promotional materials. Signage was also placed in and around the fitting bays and the retail product shelves.

AR Promotion – No App Needed
The Groove Jones team leveraged the latest in WebAR technology to create the experience. Customers were instructed to scan a QR-Code to activate the AR. Custom-designed QR-Codes were created with the look and feel of the MAVRIK messaging and tone. By scanning the QR-Code with your camera, it easily takes the customer to the experience. With no App to download.

The AR displays the driver with 4 interactive hot spots that can be activated by tapping on them. When tapped, an animation helps visualize the interior of the driver’s head and gives the customer a view of the A.I. designed features. The customer has controls to rotate, flip, and take photos of the driver’s head.

Other features include:
• Product Selector to help the customer find the right club for them.
• Product videos