MUSE Platinum

2021

Rugged

Entrant Company

ampersand.studio

Category

Publication - Magazine

Client's Name

ampersand.studio

Country / Region

Luxembourg

ampersand.studio deployed a team of 3 photographers in the heart of Luxembourg’s 14th night marathon to capture the atmosphere and emotions of this exceptional evening, and created "Rugged" - a magazine about running, packed with honest, unfiltered photography and inspirational stories. It's a testimony of the event.



The first thing that struck you in "Rugged" is its fantastic photos. All of them aroused different emotions in you. Emotions that you felt before, during and after running. It is not necessarily the beauty that is sought through the photography, but the authenticity.



With a print run of 13,000, ‘Rugged’ was sent to all runners of the 14th ING Night Marathon Luxembourg. All non-runners can browse thru the 100 pages here: www.rugged.run.

Credits

Publisher — Concept — Creative Direction — Layout
Guido Kröger
Photos
Jan Hanrion
Photos
Patricia Pitsch
Photos
Arthur Ranzy
Texts
Romain Butti
Texts
Runa Egilsdottir
More Platinum Winners
Strategic Program
2021
MUSE Advertising Awards - Turning a COVID-19 Crisis into Opportunities

Entrant Company

K11 Concepts Limited

Category

Strategic Program - Digital Marketing Campaign

Country / Region

Hong Kong SAR

Corporate Identity
2021
MUSE Advertising Awards - Emmanuel College rebrand
Emmanuel College, University of Queensland

Entrant Company

Paper Monkey

Category

Corporate Identity - Brand Identity

Country / Region

Australia

Video
2021
MUSE Advertising Awards - UFC 247 - Promo

Entrant Company

UFC - Ultimate Fighting Championship

Category

Video - Sports

Country / Region

United States

Experiential & Immersive
2021
MUSE Advertising Awards - SAVYAVASA IMMERSION ROOM

Entrant Company

BINYAN STUDIOS

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

Australia