MUSE Platinum

2021

Rugged

Entrant Company

ampersand.studio

Category

Publication - Magazine

Client's Name

ampersand.studio

Country / Region

Luxembourg

ampersand.studio deployed a team of 3 photographers in the heart of Luxembourg’s 14th night marathon to capture the atmosphere and emotions of this exceptional evening, and created "Rugged" - a magazine about running, packed with honest, unfiltered photography and inspirational stories. It's a testimony of the event.



The first thing that struck you in "Rugged" is its fantastic photos. All of them aroused different emotions in you. Emotions that you felt before, during and after running. It is not necessarily the beauty that is sought through the photography, but the authenticity.



With a print run of 13,000, ‘Rugged’ was sent to all runners of the 14th ING Night Marathon Luxembourg. All non-runners can browse thru the 100 pages here: www.rugged.run.

Credits

Publisher — Concept — Creative Direction — Layout
Guido Kröger
Photos
Jan Hanrion
Photos
Patricia Pitsch
Photos
Arthur Ranzy
Texts
Romain Butti
Texts
Runa Egilsdottir
More Platinum Winners
Experiential & Immersive
2021
MUSE Advertising Awards - Driven: A Latinx Artist Celebration Presented by Hyundai

Entrant Company

R&CPMK

Category

Experiential & Immersive - COVID-19-Related (NEW)

Country / Region

United States

Corporate Identity
2021
MUSE Advertising Awards - Corebook Sonic Identity

Entrant Company

Corebook.io

Category

Corporate Identity - Corporate Identity / Other___

Country / Region

Latvia

Website
2021
MUSE Advertising Awards - Perfect Day Foods Website
Perfect Day Foods

Entrant Company

Human Design

Category

Website - Technology / Science

Country / Region

United States

Strategic Program
2021
MUSE Advertising Awards - First Tube Media’s Episodic Brand Owned Strategy

Entrant Company

First Tube Media

Category

Strategic Program - Brand Strategy Campaign

Country / Region

United States