2021
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Category
Client's Name
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ampersand.studio deployed a team of 3 photographers in the heart of Luxembourg’s 14th night marathon to capture the atmosphere and emotions of this exceptional evening, and created "Rugged" - a magazine about running, packed with honest, unfiltered photography and inspirational stories. It's a testimony of the event.
The first thing that struck you in "Rugged" is its fantastic photos. All of them aroused different emotions in you. Emotions that you felt before, during and after running. It is not necessarily the beauty that is sought through the photography, but the authenticity.
With a print run of 13,000, ‘Rugged’ was sent to all runners of the 14th ING Night Marathon Luxembourg. All non-runners can browse thru the 100 pages here: www.rugged.run.
Credits
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K11 Concepts Limited
Category
Strategic Program - Digital Marketing Campaign
Country / Region
Hong Kong SAR
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Paper Monkey
Category
Corporate Identity - Brand Identity
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Australia
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UFC - Ultimate Fighting Championship
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Video - Sports
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United States
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BINYAN STUDIOS
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Australia