IBM Watson: The Harmonic State

IBM Watson can help remove the frustrations and complexity that businesses (and their customers) face by creating order and revealing insights within unstructured data, helping businesses take more decisive action.



We designed and produced an audio-visual, digital gaming experience that immersed users into the worlds of three IBM client stories, tapping into the unique tensions and challenges within each story to show how Watson helps businesses transform their operations from dissonance to harmony by uncovering critical, actionable insights. The stories are brought to life through a combination of gameplay, visual animation and sound design. Users have the chance to play three distinct levels aligned to the three stories, where they travel through a 3D environment and work to restore harmony within those worlds by capturing and capitalizing on Watson’s insights. Built using web technology, the experience is easily accessible across desktop, mobile and tablet devices and browsers.