MUSE Platinum

2021

IBM Watson: The Harmonic State

Entrant Company

George P. Johnson Experience Marketing

Category

Branded Content - Microsite

Client's Name

IBM

Country / Region

United States

IBM Watson can help remove the frustrations and complexity that businesses (and their customers) face by creating order and revealing insights within unstructured data, helping businesses take more decisive action.



We designed and produced an audio-visual, digital gaming experience that immersed users into the worlds of three IBM client stories, tapping into the unique tensions and challenges within each story to show how Watson helps businesses transform their operations from dissonance to harmony by uncovering critical, actionable insights. The stories are brought to life through a combination of gameplay, visual animation and sound design. Users have the chance to play three distinct levels aligned to the three stories, where they travel through a 3D environment and work to restore harmony within those worlds by capturing and capitalizing on Watson’s insights. Built using web technology, the experience is easily accessible across desktop, mobile and tablet devices and browsers.

More Platinum Winners
Event
2021
MUSE Advertising Awards - Acropolis Lights - Audiovisual Launch Event
Onassis Foundation , Greek Ministry of Culture

Entrant Company

Eleftheria Deko and Associates

Category

Event - Cultural Event

Country / Region

Greece

CSR
2021
MUSE Advertising Awards - Les Règles de l'art - Art's periods

Entrant Company

Baston

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

Switzerland

Strategic Program
2021
MUSE Advertising Awards - SickKids Airbnb
SickKids Foundation

Entrant Company

No Fixed Address

Category

Strategic Program - PR Campaign

Country / Region

Canada

Integrated Marketing
2021
MUSE Advertising Awards - The Staycation That Saved a Nation - Break Free Campaign

Entrant Company

XELEMENT Agency

Category

Integrated Marketing - Social Media

Country / Region

Saudi Arabia

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy