MUSE Gold

2021

BroadwayHD Trailblazer Rail for Diversity in Theater

Entrant Company

BroadwayHD

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

BroadwayHD CEO Bonnie Comley

Country / Region

United States

MUSE Awards: BroadwayHD Spotlights Diversity with “Trailblazers Rail”
In February 2020, BroadwayHD CEO, co-founder, and Tony Award®-winning producer Bonnie Comley announced a new initiative to put the spotlight on underrepresented voices in the theater community, with a special Trailblazers Category. BroadwayHD curates this highlighted section on a monthly basis to increase the visibility of stellar shows by pioneering female-identified artists, members of the LGBTQIA+, BIPOC, and other artists in underrepresented theater communities.

Although women buy 68% of the tickets to Broadway shows, women are underrepresented in creative roles. Out of the 37 new shows on Broadway in the 2018 to 2019 season, only four productions were directed by women, only three shows were written by women, less than 40% of the characters were female, and 20% of the shows had no female creatives on the teams. The statistics for other underrepresented creators are so low that they are not currently being tracked.

“The statistics are clear, there are not enough shows created by a diverse body of theatermakers. BroadwayHD’s Trailblazers rail was established to highlight and celebrate the female-identified, LGBTQIA+, BIPOC and others who are working on Broadway, those who should be working on Broadway and to inspire underrepresented voices who want to work on Broadway,” states Comley, who claims her own place in history for holding a Guinness World Record for the first live stream of a Broadway show in 2016.

BroadwayHD has become a beacon in the pandemic giving a globally underserved audience a 24/7 platform to engage with the art form that they love. This groundbreaking service is democratizing Broadway, an elite art form, and making it accessible to the world by giving audiences unprecedented access. Equally important is another kind of accessibility; access to whose work gets to be seen by a worldwide audience. BroadwayHD is providing underrepresented theatermakers the opportunity to be inspired and aspire to become the voices and theatermakers in the future of Broadway.

More Gold Winners
Corporate Identity
2021
2021 MUSE Creative Awards Winner - Brand Image Design of Department of Arts and Crafts

Entrant Company

Liaoning Advertising Vocational College

Category

Corporate Identity - Logos

Country / Region

China

Publication
2021
2021 MUSE Creative Awards Winner - Graphical Taiwanese Manufacturing

Entrant Company

LING TUNG UNIVERSITY

Category

Publication - Publication / Other___

Country / Region

Taiwan

Strategic Program
2021
2021 MUSE Creative Awards Winner - The Staycation That Saved a Nation - Break Free Campaign

Entrant Company

XELEMENT Agency

Category

Strategic Program - COVID-19-Related (NEW)

Country / Region

Saudi Arabia

Corporate Identity
2021
2021 MUSE Creative Awards Winner - AVANT Modern Cuisine
AVANT Modern Cuisine

Entrant Company

Jiawei Wu design

Category

Corporate Identity - Brand Identity

Country / Region

United States