The Provisions Logo

The Provisions is a lifestyle brand that is situated at the convergence of food & beverage, wellness, the experiential and retail. It was founded with the philosophy of celebrating and gathering like-minded brands and people with the intention of fostering a village-spirited togetherness while providing access to locally-sourced experiences and products.

The logo draws its inspiration from the traditional provision shop in Southeast Asia. Providing for both stomach and soul, traditional provision shops met the needs of the community – serving as a familiar space for neighbours to gather. Through this piece of cultural history, they have come to embody the spirit of the tight-knit communities. Today, the provision shop continues to live on with the same spirit – it is a catalyst for encounters and experiences. The logo symbolically represents this piece of history, telling a tale of community and interconnectedness.