MUSE Gold

United States

2021

US REALTY RECORDS DIGITAL MARKETING CAMPAIGN

Entrant Company

Zebra Advertisement

Category

Strategic Program

Client's Name

US REALTY RECORDS

Sub-Category

Digital Marketing Campaign

The US Realty Records project required the creation of multiple campaigns across different networks on Google. We chose to start with Search but rapidly expanded by including Display through retargeting, similar audiences, placements, in-market audiences, custom audiences based on keywords and custom audiences based on competitor URLs. They started with a small budget but had secured the funding to quickly scale up as long as the results were within specific cost-per-acquisition metrics. Based on what we just discussed, Zebra Advertisement's strategy consisted of breaking down the project into three phases to guarantee a rapid start, a strong client base, development, and profitability.

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