MUSE Platinum

2021

Business Metaverse Holodeck

Entrant Company

Groove Jones

Category

Event - Conference / Convention

Client's Name

Aurea Software

Country / Region

United States

Aurea is an enterprise software company reimagining how companies can streamline communication and collaboration across dozens of subsidiaries and global locations. They wanted to make a big splash at this year’s Mobile World Congress in Barcelona by using the latest and greatest technology to demonstrate their vision of the future of enterprise business.

The team proposed creating a large-scale holodeck experience leveraging an interactive game engine and an LED volumetric stage, that would allow participants to step into a fully immersive space to see and interact with the future. This would be an exclusive VIP experience and would serve as the must-see experience at MWC2021.

The holodeck experience is the first LED volumetric stage to use head tracking to give the user a real-time, perspectively-correct view of their space to enable a more immersive and compelling experience.

To increase the number of people who could experience the Future of Enterprise business, we created a companion VR experience using the newest HTC Vive Pro 2 HMDs. We built a VR lounge area with 5 HTC Vive Pros running and managed by brand ambassadors.

Many of the attendees of MWC2021 were remote and were able to experience the Holodeck through their robot systems.

In the experience, we take guests on a journey where they are a part of an interactive story. Through state-of-the-art technology, you can interact with team members as they implement changes that will help you and Sophia accomplish this goal.

The production used a combination of live-action scenes and 3d CGI environments within the application. We used Epic Game's Unreal Engine, the world's most open and advanced real-time 3D creation platform for photoreal visuals and immersive experiences.

The LED Volumetric Stage has five (5) LED screen walls (including ceiling and floors), using 266 tiles with 10,775,808 total pixels. The floor was a specialty screen that could hold over 40,000 lbs. alone.

Credits

Chief Product Officer, Aurea Software
Alan Fletcher
Owner, ETS
Kevin Gorman
Owner, Meritage Events
Tacy Infante
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