2021
McKinsey for Kids
Entrant
McKinsey Global Publishing
Category
Branded Content - How-To Guide
Client's Name
Country / Region
United States
Gallery
About The Entry
In October, McKinsey published McKinsey for Kids—a new experience with lots of interactive elements aimed at a new audience (children, but also their parents and many adults have written saying how helpful it was to them), with original illustrations created by our head of data-visualization, Rich Johnson (formerly of the Washington Post). The goal was to explain, in terms relatable to a 12-year-old, what consultants actually do.
Entrant
Stark Creative
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant
FCB Health New York, An IPG Health Company
Category
Video - TV Ad Campaign
Country / Region
United States
Entrant
Night Kitchen Interactive
Category
Website - Activism (NEW)
Country / Region
United States
Entrant
Real Projects: Creative Elearning
Category
Website - E-Learning
Country / Region
United Kingdom