2021
McKinsey for Kids
Entrant Company
McKinsey Global Publishing
Category
Branded Content - How-To Guide
Client's Name
Country / Region
United States
In October, McKinsey published McKinsey for Kids—a new experience with lots of interactive elements aimed at a new audience (children, but also their parents and many adults have written saying how helpful it was to them), with original illustrations created by our head of data-visualization, Rich Johnson (formerly of the Washington Post). The goal was to explain, in terms relatable to a 12-year-old, what consultants actually do.
Entrant Company
SURE Design
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
United Nations Department of Peace Operations
Category
Social Media - Community (NEW)
Country / Region
United States
Entrant Company
Vibranding Design SL
Category
Corporate Identity - Brand Identity
Country / Region
Spain
Entrant Company
Guitar Tricks
Category
Website - E-Learning
Country / Region
United States