2021
McKinsey for Kids
Entrant Company
McKinsey Global Publishing
Category
Branded Content - How-To Guide
Client's Name
Country / Region
United States
In October, McKinsey published McKinsey for Kids—a new experience with lots of interactive elements aimed at a new audience (children, but also their parents and many adults have written saying how helpful it was to them), with original illustrations created by our head of data-visualization, Rich Johnson (formerly of the Washington Post). The goal was to explain, in terms relatable to a 12-year-old, what consultants actually do.
Entrant Company
Landslide Creative
Category
Website - Art & Design
Country / Region
United States
Entrant Company
Northeastern's Films | Northeastern University
Category
Video - Comedy
Country / Region
United States
Entrant Company
R&CPMK
Category
Event - Cause Event (NEW)
Country / Region
United States
Entrant Company
VIA
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States