MUSE Gold

United States

2021

McKinsey for Kids

Entrant Company

McKinsey Global Publishing

Category

Branded Content

Client's Name

Sub-Category

How-To Guide

In October, McKinsey published McKinsey for Kids—a new experience with lots of interactive elements aimed at a new audience (children, but also their parents and many adults have written saying how helpful it was to them), with original illustrations created by our head of data-visualization, Rich Johnson (formerly of the Washington Post). The goal was to explain, in terms relatable to a 12-year-old, what consultants actually do.

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