2021

Don't FM & Drive

Entrant

miami ad school

Category

Video - Video / Others___

Client's Name

Spotify

Country / Region

United States

Fm Driving is distracting driving.
More than 600,000 drivers are distracted by changing the radio station.
“Don’t FM and Drive.” A PSA Campaign to protect you from radio-related distracted driving. We took over digital road signs in a way that brands never have before and even made custom road signs that encouraged hands-free listening. Finally we took over the radio.
Buying 15 second ad spaces at the same time on 6 consecutive radio stations.
So as listeners kept changing the station, our message was sure to follow them.
Drive safely by listening hands-free to your "Daily drive" by Spotify.