2021
Entrant Company
Category
Client's Name
Country / Region
Fm Driving is distracting driving.
More than 600,000 drivers are distracted by changing the radio station.
“Don’t FM and Drive.” A PSA Campaign to protect you from radio-related distracted driving. We took over digital road signs in a way that brands never have before and even made custom road signs that encouraged hands-free listening. Finally we took over the radio.
Buying 15 second ad spaces at the same time on 6 consecutive radio stations.
So as listeners kept changing the station, our message was sure to follow them.
Drive safely by listening hands-free to your "Daily drive" by Spotify.
Credits
Entrant Company
CBC Creative
Category
Integrated Marketing - Product Branding
Country / Region
United States
Entrant Company
BET / ViacomCBS
Category
Video - Art & Design
Country / Region
United States
Entrant Company
Spark Media
Category
Video - Green / Eco-Friendly
Country / Region
United Kingdom
Entrant Company
VSP
Category
Publication - Newsletter
Country / Region
United States