2021
Entrant Company
Category
Client's Name
Country / Region
Fm Driving is distracting driving.
More than 600,000 drivers are distracted by changing the radio station.
“Don’t FM and Drive.” A PSA Campaign to protect you from radio-related distracted driving. We took over digital road signs in a way that brands never have before and even made custom road signs that encouraged hands-free listening. Finally we took over the radio.
Buying 15 second ad spaces at the same time on 6 consecutive radio stations.
So as listeners kept changing the station, our message was sure to follow them.
Drive safely by listening hands-free to your "Daily drive" by Spotify.
Credits
Entrant Company
AARP
Category
Experiential & Immersive - COVID-19-Related (NEW)
Country / Region
United States
Entrant Company
INVIVO - a Red Nucleus company
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Canada
Entrant Company
Plastipak
Category
Website - Sustainability & Environment (NEW)
Country / Region
United States
Entrant Company
Dreamscape Marketing LLC
Category
Website - Technology / Science
Country / Region
United States