The client decided to react to the lockdown situation, support everyone involved in the creative industry and committed to engage with its customers. Our solution was to create a free digital platform/stage through which we can share millions of positive emotions virtually. The platform has been kicked off 26/4/2020 and still continues. The live streaming is provided through the project website https://www.kauflandvasbavi.sk/ and social media channel of the client. To reach as many people as possible, we use the influence of the ambassador and performers who share the video invites that are becoming viral. So far, the extraordinary experience has been supported by: audio-visual effects by using the LED screen and kinetic balls; holograms; green screen; streaming in HD quality; animated frames; QR codes to download the app of loyalty program; sparculars to highlight the finale. Brand engagement: live interaction through social media between the performers, presenters and audience; promoting the merch during the concert signed by performers and competition on social media to win the merch afterwards; educative section for children with creative workshops to develop their skills as well as culinary section with healthy life-style inspirations; concerts LIVE or available in the archive - archiv and the design of web always reflects the most recent project; promotion of a new loyalty program with the opportunity to download the app through QR codes, subsequently, we launched the merch campaign with the team of 500 promoters assisting clients to register physical/digital cards in all 70 branches of Kaufland all over Slovakia, which still runs. It has been almost a year the project is spreading the positive vibes to thousands of homes and millions of individuals and we still continue. Effectiveness: 75 performers; 11 concerts; total reach of 2 908 155 people (more than 50% of the population in Slovakia); thousands of positive comments, shares, likes and messages; community of fans and viral spreading of the updates of our project; 7 353 000 hours of engagement; and most importantly: positive perception of the brand and new customers on board.
27 Design Co., Ltd.