MUSE Platinum

Portugal

2021

Branding FAAZ

Entrant Company

White Way®

Category

Corporate Identity

Client's Name

LDC Group

Sub-Category

Brand Identity

Giving time to time Direct to consumer has become the norm in branding. Pinpointing new consumer behaviors and expectations. As we’ve entered into an everywhere anywhere era, brands are expected to be useful, tick all needs boxes and provide more than just selling a service. Professional services are seen as the least lean communicators, using the same “lingo” with straight to point and standard imagery or visuals. But not all are the same. Some are led by audacity, vision and ambition. Enter LDC Group a holding company that serves worldwide Property management & administrative services, mainly administrative, cleaning and maintenance for large to small size properties. 73 offices, more than 6.500 condominiums and over 170.00 condos, under the Loja do Condomínio brand and enterprise. “To Innovate is to find the best way to solve challenges. In a specific segment as is property management & Administration, to simplify and transform processes into agile and seamless activities and tasks, is more than an advantage it is leverage. We saw an opportunity and challenge White to make this journey with us.” Paulo Antunes, LDC Group CEO Opportunity. The cultural shift upon us all accelerated the need for businesses and brands to push for new ways to be part of our everyday. For LDC Group a data and facts from a survey to its customers and targeted audience – Millennials & Xennials- gave them assurance for the development of a new digital service and product. Brief. Develop a Brand, Naming and digital universe that was appealing to a broader audience - from professional to end-users expressed agility-, customer or owner self-control with simplicity at its core. The outcome. We created a modern Brand and Naming, under one promise and purpose. “Give time to time”. FAAZ which can be read as a verb or noun means Do/ does/ Make, giving it a twist with a double A. As for the communication universe, we applied a mix match of illustration and contemporary typography that gave it diversity and differentiation.

Credits

Luís Baião
Head of Production
Visual Designer
Márcia Baptista
Lead Design
Claúdia Lucas
Creative Strategist
Carlos Monteiro
Project Manager
Sara Batalha
Account Client Director
Helga Nunes
Chief Client Officer
Filipa Montalvão
Chief Creative Officer
Ricardo Silva
Creative Agency
White Way®
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