MUSE Silver

United States

2021

Bike Montco

Entrant Company

Valley Forge Tourism & Convention Board

Category

Video

Client's Name

Sub-Category

Tourism

To continue to enhance Montgomery County, PA’s already thriving bicycle culture, the Valley Forge Tourism & Convention Board (VFTCB) debuted a biking video featuring Vice Chair of the County Commissioners, Ken Lawrence, that will be shared strategically throughout the region. Montco has some of the best biking trails and routes around, and this initiative not only highlights safe, social distancing outdoor exercise, but also showcases the variety of experiences both on – and off – the county’s almost 100 miles of trails, and beyond. In the upbeat video, Lawrence – a former member of the VFTCB Board of Directors – is shown preparing to ride the Schuylkill River Trail along with beautiful scenery shots, including GoPro and drone footage, of the vast trail network all across Montco. The video also features how visitors, and locals, can explore the county’s different towns, history, dining, adventure, family-friendly attractions, shopping, 80 hotels, and the VFTCB’s #MakeItMontco Hotel Package. Produced with Howlite Creative – a video, animation, photography, and graphic design company in the area – the video also highlights the VFTCB’s Bike Montco digital maps with animated trail maps, and 3D renderings. The Bike Montco digital route initiative is a partnership between the VFTCB and the Montgomery County Planning Commission. So far, the team has put together tours for both the “Homes and Gardens of the Main Line,”, and the Challenging Hills of Bridgeport. Both maps are available at valleyforge.org, and on the VFTCB’s free Visit Valley Forge mobile app. The free Visit Valley Forge mobile app is a hand-held guide for where to stay, play, eat, and shop in Montgomery County, Pa. Claim special offers under Maps & Info, enjoy free digital highlights that are family-friendly, and discover the best attractions, search-by-cuisine-restaurants, outdoor activities like golf, and more.

Credits

President & CEO/Valley Forge Tourism & Convention Board
Mike Bowman
Montgomery County Commissioner
Ken Lawrence
Howlite Creative
Joe Tacynec
Senior Director Communications/Valley Forge Tourism & Convention Board
Rachel Riley
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