2021
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About The Entry
After much anticipation, and to their fan’s delight, Weezer finally released a new album after quite some time! However, it wasn’t the “Van Weezer” that Fans were expecting. They had a trick up their sleeve; a secret concept album that highlighted a new side of Weezer, lead by a massive 38-piece orchestra! The Glitch Crew was called on by Crush Music & the Weezer team to help develop a unique experience to tease the launch of their top secret masterpiece: OK Human.
The concept for okhuman.space was the brainchild of the Glitch Team. OK Human is an album with a unique recurring theme - It’s technophobic, yet technicolor. It speaks to the negativity of our digital lives, yet celebrates it simultaneously. We thought it would be fun to tease the album with a unique set of Captcha-style challenges to weed out the humans from the bots - A meta concept that fits Weezer’s identity, filled with fun messaging and Easter eggs.
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Master For You Agency
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Marketing & Promotional - Illustration
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Spain
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EPM Digital
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Experiential & Immersive - Experiential & Immersive / Other___
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United Kingdom
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Parnaso
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Corporate Social Responsibility - Pro Bono (Free)
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Spain
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adHOME Creative Inc.
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Marketing & Promotional - Flyer
Country / Region
Canada