2021
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After much anticipation, and to their fan’s delight, Weezer finally released a new album after quite some time! However, it wasn’t the “Van Weezer” that Fans were expecting. They had a trick up their sleeve; a secret concept album that highlighted a new side of Weezer, lead by a massive 38-piece orchestra! The Glitch Crew was called on by Crush Music & the Weezer team to help develop a unique experience to tease the launch of their top secret masterpiece: OK Human.
The concept for okhuman.space was the brainchild of the Glitch Team. OK Human is an album with a unique recurring theme - It’s technophobic, yet technicolor. It speaks to the negativity of our digital lives, yet celebrates it simultaneously. We thought it would be fun to tease the album with a unique set of Captcha-style challenges to weed out the humans from the bots - A meta concept that fits Weezer’s identity, filled with fun messaging and Easter eggs.
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Bauhaus - Universität, Weimar
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Student Submission - Student Illustration
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Germany
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30 Day Singer
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Website - E-Learning
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United States
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MIKADO International
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Integrated Marketing - COVID-19-Related (NEW)
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United States
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Standard Black
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Strategic Program - Comm / Marketing Campaign
Country / Region
United States