MUSE Gold

United States

2021

Weezer - OK Human Teaser

Entrant Company

Glitch Creative Labs

Category

Website

Client's Name

Crush Music (Weezer)

Sub-Category

Music

After much anticipation, and to their fan’s delight, Weezer finally released a new album after quite some time! However, it wasn’t the “Van Weezer” that Fans were expecting. They had a trick up their sleeve; a secret concept album that highlighted a new side of Weezer, lead by a massive 38-piece orchestra! The Glitch Crew was called on by Crush Music & the Weezer team to help develop a unique experience to tease the launch of their top secret masterpiece: OK Human. The concept for okhuman.space was the brainchild of the Glitch Team. OK Human is an album with a unique recurring theme - It’s technophobic, yet technicolor. It speaks to the negativity of our digital lives, yet celebrates it simultaneously. We thought it would be fun to tease the album with a unique set of Captcha-style challenges to weed out the humans from the bots - A meta concept that fits Weezer’s identity, filled with fun messaging and Easter eggs.

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