Block

If you organise conferences and congresses, shoot a film or a TV show, stage concerts and tours, are in charge of executive production, design shows or performances or are engaged in events of any kind, Block will help you. They offer everything in light, sound and image. Not just material, but also the expertise and the experience needed to give you top-notch assessment. They are very well-positioned in the market, but their brand identity lacks the image they would like it to have or it does not reflect their standing. So they paid us a visit.
The Block logo does not move, but it does take on different shapes. It is a mutating logo. And every format that it adopts is solid and firm, never soft. And as we were saying, in a company that straddles such a broad diversity of material (from IT solutions through to sound and light equipment), having a logo that fits each element and each product and medium is good for maintaining brand presence without being pushy (they lease and assemble, but they do not manufacture). And more than anything, this approach is truly honest with regard to the way that they deal with their customers and the services that they offer. “We adapt to your needs”, they say. Well, so does their logo.
But, as we said, the Block logo is also firm. This is the rational attribute that is part of their brand values, one we cannot overlook or forget. And it is a logo built with a personalised typeface.