MUSE Gold

United States

2021

AAA - Refund Credit

Entrant Company

Viewpoint Creative

Category

Video

Client's Name

AAA - Northeast

Sub-Category

Insurance

With many fewer cars on the road during COVID, AAA Northeast's Motor Club Insurance Company has provided policyholders with two premium refunds in 2020. Viewpoint was challenged to develop and execute a concept for TV and online and, deliver a spot in just three weeks. The concept needed to be relatable, not overly serious, and could not make light of the situation. Not to mention, live-action production needed to follow strict COVID production protocols, hence only two talents, very much socially distanced.

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Credits

Senior Vice President of Marketing - AAA
Lisa Melton
Vice President of Brand & Content Marketing - AAA
Andrew Rosen
Managing Director - Marketing Operations - AAA
Vanessa Rubino-Marszalek
Brand Management - Creative Strategy & Direction - AAA
Jenna Ewing
Executive Producer & Director
David Shilale
Executive Creative Director
Mike Middeleer
Director of Photography
Jan Maliszewski
Editor
Peter Bowring
Producer
Eric Skvirsky
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