MUSE Gold

2021

AAA - Refund Credit

Entrant Company

Viewpoint Creative

Category

Video - Insurance

Client's Name

AAA - Northeast

Country / Region

United States

With many fewer cars on the road during COVID, AAA Northeast's Motor Club Insurance Company has provided policyholders with two premium refunds in 2020. Viewpoint was challenged to develop and execute a concept for TV and online and, deliver a spot in just three weeks. The concept needed to be relatable, not overly serious, and could not make light of the situation. Not to mention, live-action production needed to follow strict COVID production protocols, hence only two talents, very much socially distanced.

Credits

Producer
Eric Skvirsky
Editor
Peter Bowring
Director of Photography
Jan Maliszewski
Executive Creative Director
Mike Middeleer
Executive Producer & Director
David Shilale
Brand Management - Creative Strategy & Direction - AAA
Jenna Ewing
Managing Director - Marketing Operations - AAA
Vanessa Rubino-Marszalek
Vice President of Brand & Content Marketing - AAA
Andrew Rosen
Senior Vice President of Marketing - AAA
Lisa Melton
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