2021
AAA - Refund Credit
Entrant
Viewpoint Creative
Category
Video - Insurance
Client's Name
AAA - Northeast
Country / Region
United States
With many fewer cars on the road during COVID, AAA Northeast's Motor Club Insurance Company has provided policyholders with two premium refunds in 2020. Viewpoint was challenged to develop and execute a concept for TV and online and, deliver a spot in just three weeks. The concept needed to be relatable, not overly serious, and could not make light of the situation. Not to mention, live-action production needed to follow strict COVID production protocols, hence only two talents, very much socially distanced.
Credits
Entrant
Groove Jones
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States
Entrant
Octavo Designs
Category
Marketing & Promotional - Invitation / Greeting Card
Country / Region
United States
Entrant
Impact Marketing + Communications
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
Ceros
Category
Marketing & Promotional - COVID-19-Related (NEW)
Country / Region
United States