A new brand for this new world

ISZI is a 100% online Brazilian brand of hair care products that is vegan, chemical-free, dermatologically tested but not tested on animals. It focuses on creating a high impact on the health of the hair structure and its appearance.

The premise of the product is to celebrate the diversity of women’s hair, promote self-care, self-awareness and the ability to choose the right product for your hair. The brand aims to highlight the inner beauty of every woman and their lifestyles.
ISZI brings cutting edge technology and performance products free from chemicals modifying the natural structure of the hair without testing them on animals.


The brand was created during the COVID-19 pandemic and the inspiration came from the transformation in the way women care for their hair when the bathroom became a professional salon. For the first 6 months of the pandemic and lockdowns, ISZI listened to thousands of Brazilian women to understand what they wanted and what they needed, to adapt to the ‘new normal’. Women re-learned about their own hair care, tested what works and at the same time simplified their daily routines.

The main axis of every brand is its purpose. It sums up the perspective of the brand, simultaneously acting as an aspiration.

We believe that hair is part of health and self-care.
We believe that understanding your hair is a process of self-knowledge and independence.
We believe that every type of hair is unique in colour, texture, composition and style.
We believe that the potential of every hair type can be explored without chemicals.


Iszi exists to: give women independence and to safely care for their hair.

Essence is the core idea of the brand: to help you create a light and problem-free relationship you have with your hair.


You can be whatever you want to be.