2021
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Category
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Unexpectedly everyone's routine has changed.
But many people can't just drop everything and stop during the pandemic. And they depend on public transport to get to work.
How can a beverage company help to solve this problem?
52% of commuters believe that taking the bus could be more pleasant. 65% of people think it is risky to use public transport during the pandemic. 80% of passengers are currently most concerned about their health.
Itaipava presents:
100% free alcohol-based hand sanitiser.
100% free Wi-Fi on all buses.
We are changing the real meaning of alcohol:
We are transforming an alcoholic beverage into an alcohol-based hand sanitiser.
We are changing the real meaning of taking the bus:
From a boring commute on an over-crowded bus to a Free Wi-Fi Bus that provides entertainment for passengers during these difficult times.
We are changing the real meaning of breaking news:
From daily news showing the number of COVID-19 deaths to outstanding news showing a company that keeps people believing in a better future.
More than USD 2 million in spontaneous media through social networks, magazines, including an exclusive article on the most famous Brazilian TV program.
More than 900 thousand people connected by Wi-Fi.
More than 6 tons of alcohol-based hand sanitiser.
Itaipava #bettersummerdaysarecoming
Credits
Entrant Company
The Community & 360i
Category
Advertising - Advertising / Other___
Country / Region
United States
Entrant Company
AARP
Category
Experiential & Immersive - Expos, Conventions & Trade Shows (NEW)
Country / Region
United States
Entrant Company
The MRN Agency
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant Company
Lisa Gorham Creative
Category
Corporate Identity - Logos
Country / Region
United States