2021
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The huge Digital Artwork is now open to visitors in the heart of the Max Center shopping mall. A 17 meter high and 9 and a half meter wide digital totem and more than 25 million pixels of image quality, projects incredible images that completely change the experience of visiting the Shopping Center.
The digital art content created for the installation is impressive, among which stands out the digital architecture where the well known titanium slats of the Guggenheim Museum are made and undone to cover the skin of the totem. Or the sophisticated waterfall of gold that shocks those present with its impressive 3-dimensional fall. One of the funniest and most creative moments, without a doubt, is starred by an amazing 17-meter-high David by Michelangelo, in which this impressive digital sculpture comes to life to surprise and interact with visitors.
This audiovisual installation is completed with interactive games for all ages where visitors will be the protagonists of this colossal screen. The Central Plaza, full of sensors, allows visitors, old and young, to play and have fun interactively. The most modern technology works its magic to allow us to enjoy Augmented reality, share photos with friends and even test our own strength with an original digital fair hammer.
In addition, the big screen offers exclusive shows where musical robots, dancers and artists, among others, will make the Shopping Center main Plaza a place to experience unique shows at each event.
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Appnovation
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Website - Tourism
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Canada
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AARP
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Marketing & Promotional - Illustration
Country / Region
United States
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4129Grey Advertising Agency
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Experiential & Immersive - Promotions & Stunts
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Turkey
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Wizard Films/Yuan Ze University
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Video - Tourism
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Taiwan