MUSE Gold

2021

Plenty More

Entrant Company

Plenty More

Category

Marketing & Promotional - Character Design

Client's Name

Country / Region

Argentina

This is a very special project for us, it's about Plenty More, our new decentralized creative agency.

We had to make clear why we were doing this initiative which implied generating a clear context but we didn't want to lose the fantasy that animation has always given us, so we worked hard on the script to meet our expectations.

A big part of our team collaborated during all the production, which made everyone leave their mark and deepen their capabilities.

We got into character design, this time being our own client, and the process was very enriching.

Atypical profiles, bright colors, hypnotic transitions and unexpected textures were the guidelines for the whole piece.

Credits

Mariano Farias & Victoria Sanchez
Creative Directors
Mariano Farias, Victoria Sanchez, Rodrigo Lema
Script
Pedro Reales
Executive producer
Gladys Esquivel
Coordinator
Victoria Kociman
Art Direction
Vic
toria Kociman, Sergio Slepczuk
Character design
Sergio Slepczuk & Hernan Estevez
Motion animation Directors
Mariano Farias, Hernan Estevez, 
Carol Erique, 
Pablo Pargament, Esteban Blazquez
Animators
Characters animation Director
: Sergio Slepczuk
Characters animation Director

Mariano Farias, 
Benjamin Jagusziecszko, Javier Eyherabide, Daniel Rivas
Litghting & shading
Victoria Kociman, 
Javier Eyherabide, 
Luis Lopez
Simulations
Benjamin Jagusziecszko
Lead CG
Benjamin Jagusziecszko, Nicolas 
Reyna, Pablo Grebe
Modelling
Max Lagraña, Sebastian Pellegrino
Lead & Compo
Jesus Mucci
Music
Paula Pescio
Exports & subs
More Gold Winners
Video
2021
MUSE Advertising Awards - Huggies: Diaper Need
Huggies and Scary Mommy

Entrant Company

Digital Brew

Category

Video - Public Service & Activism (NEW)

Country / Region

United States

Website
2021
MUSE Advertising Awards - NOAA Fisheries
National Oceanic and Atmospheric Administration

Entrant Company

Mobomo, LLC.

Category

Website - Technology / Science

Country / Region

United States

Social Media
2021
MUSE Advertising Awards - You Never Know Until You Tri

Entrant Company

Blue Hat

Category

Social Media - Fitness & Wellness (NEW)

Country / Region

Lebanon

Video
2021
MUSE Advertising Awards - Wahl Street Trailer

Entrant Company

Viewpoint Creative

Category

Video - TV Program

Country / Region

United States