2021
#duelingo - Learn a song, sing a language!
Entrant Company
Miami Ad School
Category
Social Media - Music & Dance
Client's Name
Duolingo
Country / Region
United States
According to a study from three Boston-based universities, our ability to learn a new language is strongest “until the age of 18”. Even though learning an entirely new language may get tougher, our ability to involuntarily remember songs remain with us for a long, long time. Hence, Duolingo brings #duelingo, a new way of learning languages - through karaoke experiences of the songs we already know, to duel with people we love to sing along with.
Credits
Entrant Company
Capital Communications
Category
Publication - Publication / Other___
Country / Region
Canada
Entrant Company
Zebra Advertisement
Category
Strategic Program - Digital Marketing Campaign
Country / Region
United States
Entrant Company
DLR Group
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
