MUSE Platinum

2021

Destroy

Entrant Company

Linlin

Category

Marketing & Promotional - Poster (Single)

Client's Name

Country / Region

China

The giant pandas are known as "living fossils" and "China's national treasures," and they are very popular because of their cute appearance. This design starts with the pandas, hoping to awaken people all over the world not to overexploit resources and to protect rare animals and ecological environment while also protecting humans.Firstly, the design combines the characteristics of the giant panda. And the appearance and color must pay attention to the utility of the overall style. The designer utilizes Gestalt psychology to construct gestalt theory in the audience's hearts when perceiving the poster. It expresses a shock in black and white, which also happens to be the giant panda's color. Then people will notice the scene symbolizing the destruction——people with shovels turn into eyes and bulldozers turned into noses and mouths are coming. The designer smartly uses the silhouette to reassemble, and the simple design language is easier to recognize and spread. The expression of each element is direct and more impactful.

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