ELCO Yards

When Greystar approached the Savage Bureau with an opportunity to create the brand for a new mixed-use project in Redwood City, we realized it wasn’t your standard office park, but an opportunity to brand an entirely new district in a historic and thriving Bay Area community. The most crucial aspect of creating campaign materials for commercial developments is effectively articulating the key attributes that make the project unique and desirable. In this case, because the project hasn’t broken ground, we needed to create the future to show what this project will look like. We accomplished this by creating an interactive, scroll-based web experience that provides visitors a fly-through of the project. This immersive tour stops at key points of the project and gives viewer access to more information and 360 panoramas of the individual buildings.