PENNY ESSENTIALS – VIRTUAL WONDER

As the pandemic raged on, brands eventually came to an inevitable conclusion: that business had to continue. For Penny Essentials featuring Young Living products, the launch of their Asia’s first Essential Oil Chocolate had to go on. Hence, we developed an alluring virtual launch for them – one that exceeded expectations and gave them the head start they needed to make their product a success.
As Penny Essentials revolved around a healthy and clean lifestyle, the entire design of the virtual event was formulated to match this aesthetic. Employing a healthy dose of pristine white juxtaposed with vibrant colours, the virtual event wholly represented the impetus of Penny Essentials through the visual medium.
Working as planned, the virtual event successfully engaged audiences through pre and post-event social media integrations, the inclusion of local celebrities through the magic of CGI, and a variety of launch gimmicks. While it ended with audiences equally intrigued and amazed, along with a wholly satisfied client, the single aspect that made us proud beyond measure is that we, through futuristic methods, helped inspire others to seek a healthier lifestyle.