Invisible Connections

What really makes a city? A question we asked ourselves as we began to think of an innovative way to showcase the connections between the city’s history, the community, the people and its businesses. It’s the people, the invisible connections that they form. It’s personal growth. Cultivation. Fun. Love. One thing that is true is that we are all connected. A fact that this pandemic has reminded us with stark clarity.

In 2019, our team in partnership with the City of Ontario, held dance auditions, casting many of the locally talented dancers in the area. All filming took place within the City. It was important for us to scout and use locations in the City as backdrops to tell the story.

The video campaign is an artful reminder of the many stories we unfold each day.