Eddyline Kayaks eCommerce

Blink was tasked with looking at the whole Eddyline Customer Journey, from ‘Screen to Water’, to deliver a better customer experience, a better dealer experience, improved brand awareness and introducing a marketing calendar along with increasing social outreach and engagement.

By looking at the online/offline customer experience Blink put together an omni-channel approach which resulted in the re-platforming of the Eddyline.com website. Insights and knowledge drove the approach forward with many internal businesses nuances factored into the highly customised Shopify based website. Using, amongst other things, wireframes, journey mapping and prototypes the Blink team was to establish a much smoother shopping experience whilst also creating clear 'sign posting' routes for visitors who are still in the research phase or just looking for more information about the Eddyline Kayaks and the company. Close attention was payed to SEO with the content calendar closely aligned to the success metrics that were put in place
It wasn't only the consumer facing experience that was elevated but all back-end procedures, ranging from the introduction of a merchandising calendar and sympathetic email marketing strategy through to social media engagement and inventory management optimisation.
The result of the ongoing programme is an ecommerce experience that now matches the real world experience of Eddyline Kayaks.
There is no longer a disconnect.