2021

MARINELA IS IN ME

Entrant Company

Legion Advertising LLC

Category

Advertising - Online AD (Single)

Client's Name

Bimbo Bakeries USA

Country / Region

United States

Brand Personality: Fun, flavorful, young (and Latino) at heart

Target: Primary consumer

2nd generation of US Hispanic and US born Hispanic between 13-30.

Acculturated foreign born Hispanics falling into this age bracket should be considered as well as part of the target.

Communication Objective: Brand building through increased awareness rates in core and target.

Keep building brand equity among our target. Inspire our target to become always a better person with all the benefits of being Hispanic, even if you are bicultural or acculturated.

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