MUSE Gold

2021

The

Entrant Company

NewAge

Category

Website - Consumer Product / Services

Client's Name

NewAge

Country / Region

United States

NewAge is a purpose-driven firm dedicated to inspiring the planet to Live Healthy™. Colorado-based NewAge commercializes a portfolio of organic and healthy products worldwide through primarily a direct-to-consumer (D2C) route to market distribution system across more than 75 countries. The company competes in three major category platforms including health and wellness, inner and outer beauty, and nutritional performance and weight management — leading a network of more than 400,000 exclusive independent Brand Partners around the world.

When NewAge acquired and merged the companies (ARIIX, Noni, Aliven Alliance, MaVie, and Zennoa), the company set off on a mission to deliver a never-before-seen, direct-to-consumer website —one that represents the identity and cultures of each company brand.

Our partner companies and their brands support the overarching NewAge strategy to develop leading, science-underpinned and functionally-differentiated healthy brands across three platforms: Health + Wellness, Inner + Outer Beauty and Nutritional Performance + Weight Management.

Utilizing the shop feature for any Partner Company, users can purchase products from the Partner Company entry point (ARIIX, Noni, etc.) while also having access to ALL products throughout ALL Partner Companies, all in one convenient location with a seamless checkout process. The “New” NewAge.com integrates e-commerce, education and distributor enrollment into a single, universal replicated site available in all global markets and languages for all Brand Partners from all partner companies.



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