Who’s Behind the Mask?

We’ve found that one of the best ways for our clients to promote themselves is through explainer videos, but those can be rather boring. With the client’s go-ahead, we took a “movie-esque” approach to this quick video.



Nisos is unlike other Threat Intelligence companies. They are staffed with former government operators and private sector badasses. Many cybersecurity companies claim they can do things beyond the reach of their people, technology, and resources. Nisos is that all too uncommon company who actually does what they say they do.



We wanted to create a storyline of how Nisos goes about attributing, or “unmasking” a threat actor. If you’ve ever watched futuristic movies like the Minority Report, you have a sense for the almost unrealistic things that Nisos can do for their bluechip clients.



We wanted a way to tell a story that grabbed people’s attention and got their heart thumping with the bass. Since this was the first video produced for the client, we wanted to make an impression.



We started the video with the faceless threat actor and quickly move through the problem space and how the client solves it. We used repeatable elements such as “glitches” and topical overlays and shapes.



Nisos does have a playful and cavalier attitude which is warranted by the impressive work they do. They are justified in poking the bear with statements like “Why Clients Love Us and Adversaries Hate Us.”



We scripted and storyboarded out the wording and visuals, then we sought out stock footage and edited it to fit the message. We were most pleased with the mixing of music to keep the pace and attention of the viewers.



Since its debut, it has been shared investor meetings, sent in sales introductions, attached in newsletters, and been featured in social media and on the website. It is a multi-purpose piece of content that is working well to attract other businesses and teach them about the client and their offerings.